Awesome! Thanks for doing this, Nadezhda. How do you start a marketing strategy, I always find putting find pen to paper, the hardest part.
actually, I don’t even take a pen at all:) I start from talking to a company founders / product managers, surfing web and reading what people talk about the product, which people say that, who are the competitors and so on. And in the middle of doing this, ideas of what to do, come to my mind, and here is the exact moment when you need a pen
Thank you for the post Nadezhda,
I would like to ask that, we are a company that is respect people’s personal data. We don’t even have cookies on our website. So what would you advise for generating leads for this kind of company?
Hi Ozan, I think I’m not informed enough abuot this field so you have to answer my questions first:)) is this respectation of the data a core of your company / product? Or is it just one of the property? Anyway, companies usually ask for approval to use the data but make it maximally smooth, may be you could make this process more visible if it’s important to demonstrate the respect to data safety?
Thanks in advance . What would be your advice for a product whose users and influencers can be found on Twitter, but not necessarily the decision makers or the budget holders?
and where are the decision makers and budget holders?:) you can make your communication in Twitter in the way to make potential users your “sales managers” who talk and sell to desicision makers. At first, you should make them want using your product and then give them arguments which they can transfer to desicion makers and explain why the desicion makers need the product too. Does it help?
Ex-management consultant, now creator
Thanks for doing this, Nadezhda!
We are at the stage where our users love our product, and we are getting good feedback, but I am still unable to find a constant way of getting new traffic. We launched around 2 weeks ago, but still. Any tips?
About the project: knowledgehunt.co curates the best startup-related free resources around the web so that users can have a one-stop-shop solution for their knowledge-related needs. Our target is startup enthusiasts, founders, and people working in Startups.
Thanks.
Hi Tornike! Intriguing product:) I believe to get a constant traffic you need a relatively long-term plan of activities, at least for a month. Do you have one?
For example: this week we publish an article in the media X, the next week we start paid ads on Facebook (btw it’s a constant traffic itself as long as you pay for it), the third week we make a collaboration with a blogger, one more week – launch on Product Hunt and so on
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