(USA-IN-Indianapolis) Marketing Communications Leader: CSSNA Strategic Growth

**Marketing Communications Leader: CSSNA Strategic Growth**


Our culture believes in _POWERING YOUR POTENTIAL_ . We provide global opportunities to develop your career, make your community a better place and work with today’s most innovative thinkers to solve the world’s toughest problems.

We believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce. That’s what _#LifeAtCummins_ is all about.

We are looking for a talented Marketing Communications Leader: CSSNA Strategic Growth to join our team.

+ Plans, manages and produces communications and related materials to meet Cummins strategies and objectives.

+ Manages, coaches and mentors professional/hourly staff; provides guidance and direction, delegates work appropriately.

+ Solves unique cross-functional problems.

+ Leads and coaches on project, account, vendor management.

+ Builds, leads, and strengthens relationships with stakeholders/leaders/vendors.

+ Builds, leads, executes strategic communications planning (marketing promotional plan/communications plan).

+ Leads tactical execution of marketing and/or communications plans.

+ Identifies, coaches, and manages process improvement and functional excellence.

+ Simplifies complex messages across multiple stakeholders.

+ Writes, edits, and creates content and strategic messaging and adheres to relevant style guide.

+ Represents, adheres to, and champions Cummins brand.

+ Manages and maintains budget/financials.

+ Prepares and executes event planning and event logistics.

+ Leads functional trainings, creates and delivers presentations.

+ Sets targets for data-driven decisions; compiles, analyzes, and utilizes metrics, data, and analytics.

+ Understands and champions digital tools, trends, and channels with stakeholders.

+ Solves problems and manages cross-functional relationships.

+ Innovates and leads continuous improvement in their area of work.



+ Customer focus – Building strong customer relationships and delivering customer-centric solutions.

+ Brand Management – Creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company reputation.

+ Creative Communication Design – Presents information from a variety of sources in a compelling message through storytelling to engage target audiences; applies the appropriate tools and media types to create effective, high-quality visual and experiential media.

+ Data Analytics – Discovers, interprets and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem-solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data driven business decisions.

+ Digital media savvy – Leverages current and emerging digital media strategies (e.g. email automation, social media, content management systems, etc.) to influence buyer behavior or target audiences to a desired action.

+ Intuitive Listening And Adapting Solutions – Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g. process change, tool, product, service, etc.) to meet or exceed the customers’ or stakeholders’ needs or expectations or to provide value.

+ Organizational savvy – Maneuvering comfortably through complex policy, process, and people-related organizational dynamics.

+ Persuades – Using compelling arguments to gain the support and commitment of others.

+ Decision quality – Making good and timely decisions that keep the organization moving forward.

+ Manages complexity – Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

+ Develops talent – Developing people to meet both their career goals and the organization’s goals.

**Education, Licenses, Certifications**

College, university, or equivalent degree in communications, marketing, or a related subject required.

MBA, Master’s in Communications, Master’s in Marketing, or equivalent degree highly preferred.


+ Digital experience preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content).

+ Graphic design skills, visual communications channel capabilities preferred.

+ Global perspective and experience preferred.

+ Client/account management preferred.

+ System integration/account management for marketing roles preferred.

+ 6 Sigma, Value Stream Transformation, continuous improvement experience preferred.

+ B2B experience preferred.


– Leads marketing communications strategy and execution for the strategic management office (SMO) within Cummins Sales and Service North America (CSSNA).

– Supports the strategic management office senior leadership in the marketing communications direction, strategy, implementation, and execution of related marketing plans.

– Leads marketing planning across the SMO for all relevant markets, segments, and initiatives for CSSNA, as identified by SMO leadership.

– In control of the budget allocated to the tactical plan and responsible for forecast accuracy, as well as identifying and working with vendors, suppliers, and outside agencies to execute relevant marketing work.

– Collaborates with internal and external communications and marketing partners across CSSNA to develop best-fit strategies for all markets and segments as identified by the Strategic Growth Initiatives (SGIs)

– Understanding and willingness to adopt a broad range of tactical tools, both current and experiential.

– Leads the reporting and metrics associated with the integrated marketing plans for SGIs, and responsible for reporting back to the markets on campaign activity

Base salary rate commensurate with experience, range: $112,000-$168,000. Please note that the salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience, where appropriate. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage, and a full complement of personal and professional benefits.


**Primary Location** United States-Indiana-Indianapolis-US, IN, Indianapolis, Cummins DBU Headquarters

**Job Type** Experienced – Exempt / Office

**Recruitment Job Type** Exempt – Experienced

**Job Posting** May 18, 2023, 11:00:00 PM

**Unposting Date** Ongoing

**Organization** Distribution Business

**Role Category** Hybrid – Potential for Partial Remote

**Req ID:** 230004LY

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