(USA-TX-Houston) Senior Director Marketing Communications

**Overview**

Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

We’re hiring a Senior Director Marketing Communications in Houston, TX.

The Sr. Director will be responsible for the overall communications strategies, marketing programs and events for Greater Houston (Houston and Gulf Coast teams). Supervises communications and marketing staff and is responsible for the development and implementation of Greater Houston communications programs supporting strategic priorities set by the Senior Vice President / Executive Director (SVP/ED) of the Greater Houston market.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as training and support locally and through our National Center.

\#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at heart.org.

**Responsibilities**

The Sr. Director is responsible for developing and maintaining strong media relationships and partnerships. Quickly and professionally handles sensitive information and issues. Participates in the planning and development of cause-marketing plans. Leads response to internal and external crises and sensitive issues. Works collaboratively with leadership team of Greater Houston to resolve how communications and marketing can support and impact the strategic goals. Coordinates advertising and public service campaigns. Works with regional volunteers, partners, and staff leadership, regional staff, news media, outside organizations and the public to enhance the Association’s image and disseminate key messages.

Provides coaching and direct supervision for the Director of Communications. Reports directly to the SVP/ED for Greater Houston.

In this role, you will be responsible to:

+ Works with SVP/ED for Greater Houston to build vision and direction for the Greater Houston communications strategic plan. Supervises overall planning for the communications function. Leads communications staff in the development of effective communications plans for key initiatives.

+ Responsible for activities in the functional areas of local and regional-level implementation of cause-marketing initiatives, media relations, public relations, media advocacy, issues, and crisis management and, where applicable, advertising targeting the public.

+ Supervises the implementation of local marketing and public relations campaigns.

+ Works with local staff to assure knowledge of and adherence to branding guidelines and leads The Association’s master brand and cause sub-brands to ensure successful implementation across the region.

+ Partners with other senior staff of Greater Houston to fully integrate and localize each cause for the region.

+ Works with the SVP/ED for Greater Houston and leads marketing and development staff in the development of effective communications and marketing plans for driving causes in Greater Houston markets (luncheons, galas, walks, etc.). Leads marketing, communications staff to implement initiatives.

+ Assures integration of organization focus and key messages across all communications, marketing, and event activities, including public and media relations, advertising, and media advocacy.

+ Protects and enhances The Association’s image and leads the organization in generating greater passion about the American Heart Association.

+ Leads staff with diverse functions/skills. Management includes developing coordinated goals and performance standards; mentoring and counseling staff; interviewing, hiring, and training staff; evaluating staff performance, and empowering team members to lead and foster American Heart Association initiatives.

Want to move your resume to the top so that you can become a **“Relentless force for a world of longer, healthier lives?”** Here are some of the requirements:

**Qualifications**

+ Bachelor’s degree from an accredited university in communications, public relations, journalism, or related field preferred.

+ 5 years of experience in communications, public relations, marketing, journalism, and event management. This experience may also count towards satisfying this position’s educational requirement.

+ 3 years of experience in a management capacity. This experience may occur within the 5-year related experience requirement. Experience gained through direct internal work on Association projects/priorities may substitute for this requirement and will be considered on a case-by-case basis.

+ Experience applying the principles and practices of marketing and communications planning and consulting.

+ Knowledge of news media operations, journalism, and events management.

+ Thorough understanding of marketing and mass communications principles and an ability to develop and execute complex marketing and communications strategies.

+ Experience developing market and local strategies that support national strategies.

+ Exceptional oral and written communications skills. Specialized experience in speech writing, general business writing, writing, and editing for both print and broadcast media.

+ Intellectual flexibility and the ability to learn and apply new skills quickly.

+ Experience in crisis and issues management.

+ Expertise in advertising, branding, and marketing of concepts.

+ Experience working as both a team leader and a team member with multiple internal and external constituencies: staff, the media, external corporations and volunteers.

+ Demonstrated strategic planning and budgeting experience.

+ Understanding the role of communications in the federal, state and local legislative process preferred.

+ Experience marketing a cause in addition to a product or service preferred

+ Knowledge of voluntary health organizations or nonprofit organizations preferred.

+ Ability to travel occasionally.

+ Ability to recruit, organize, media train and manage volunteers and to delegate and accomplish goals through volunteers.

+ Knowledge of media and communications principles, ethics, practices and techniques, including technical requirements.

+ Proficient in Microsoft Office including Excel, Outlook, PowerPoint and Word.

**Compensation & Benefits**

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

+ **Compensation** – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

+ **Performance and Recognition** – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

+ **Benefits** – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

+ **Professional Development –** You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

+ **Work-Life Harmonization –** The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

**At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.**

**This position not a match with your skills?** Click here to see other opportunities.

EOE/Protected Veterans/Persons with Disabilities

**Location** _US-TX-Houston_

**Posted Date** _19 hours ago_ _(2/7/2023 5:34 PM)_

**_Requisition ID_** _2022-9320_

**_Job Category_** _Marketing, Communications & Public Relations_

**_Position Type_** _Full Time_

**Location:** TX-Houston

This content was originally published here.