Many major emerging technologies in artificial and virtual reality are becoming more accessible, but are they worth investing in?
In this post, I’ve gathered TK stats related to emerging technologies and the impacts and potential impacts they can have on marketing and marketers in the near future.
Augmented and Virtual Reality
For years, researchers have said that virtual reality, which gives viewers an immersive and interactive 360-degree virtual experience, will hold the best opportunities for gaming, entertainment, and academic industries.
Experts have also thought that augmented reality, a partially immersive but still interactive experience, will thrive in the world of branding and marketing.
We have already seen some of these predictions come true, but both still have significant potential. Here are 16 stats that demonstrate the growth and opportunities of AR and VR.
Artificial Intelligence
Artificial intelligence is so prevalent in 2022 that many of us don’t even notice all the ways we interact with iton a given day. If you’re less familiar with AI, here are eight stats to keep in mind:
Voice Assistants and Smart Speakers
While voice assistants are technically a segment of AI, they’ve become so prominent in the emerging media world that they deserve their own section of stats.
Smart Devices and Appliances
Smart appliances and devices have significant potential to impact marketing. Although the space is still young, it’s providing interesting opportunities to bigger brands.
As you can imagine, devices like smart TVs could provide great potential for content marketing and branded media. However, a more unique example of an appliance that could provide brand potential is a smart refrigerator.
“I’m excited to see how a smart fridge that can tell me when my avocados are about to spoil can be leveraged by a brand to give me information that might serve me in that particular information, says Amanda Zantal-Wiener, a senior content strategist who creates content for HubSpot that covers news and trends.
But, Zantal-Weiner’s excitement doesn’t end at smart-home appliances — she’s also fascinated by the world of smart cars.
“Until we start to see self-driving cars on the road, the idea of connected cars can also be used to help me do more than mindlessly scroll through my phone when I’m using a ride-hailing service, by serving as a distribution channel for real-time, relevant information during that trip. Everything is connected, and I’m excited to see which brands are able to adapt to that earlier on in a way that actually helps customers,” Zantal-Wiener explains.
Here are four key stats that highlight why you should keep these technologies on your radar.
Navigating the Future of marketing
Yes, creating voice assistant skills, leveraging AI, and building branded AR/VR experiences might be pretty inaccessible and costly to your company right now.
But, if you want to continue to innovate your brand or be a competitive marketer in the far future, you’ll want to keep up with how technology and marketing possibilities are evolving — you’ll be more prepared to adopt new technologies when they are accessible in the future.
Originally published Sep 12, 2022 7:00:00 AM, updated September 12 2022
This content was originally published here.
