You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
Marketing Communications Copywriter
As our Marketing Communications Copywriter, you’ll be responsible for building authentic conversations with engaging and innovative content across various digital and print platforms.
You’re a solid copywriter, well versed in trending styles, and creativity is in your DNA. You have a keen sense of emotional storytelling. Using your strengths in relevant and high-impact digital content authoring, you’re obsessively compelled to drive engagement.
You’re someone who is resilient, open to collaboration and has a solid understanding of digital content marketing best practices.
What will you do?
- Craft written content that influences audiences across different media, including targeted email, newsletters, web copy, social content, video and more.
- Develop and implement communications plans and strategies, driving strategic messages to key audiences.
- Execute promotional and business writing projects including editing and managing the approval process for print and digital tactics
- Help optimize marketing performance through analysis of user behaviours to increase conversions
- Identify new content opportunities, develop and source content, coordinate and align activities to deliver a cohesive and compelling story across channels.
- Help optimize marketing efforts with segmentation, personalized digital tactics that nurture and engage target audiences.
- Maintain a strong understanding of digital tactics and algorithms to execute online marketing campaigns.
- Collaborate with creative and account teams through all stages of projects to ensure an effective, polished final product.
- Champion advisor- and client-oriented marketing approaches; consult with key business partners and recommend the appropriate approaches and vehicles to achieve business and marketing objectives
What do you need to succeed?
- Copywriting – demonstrated creativity and solid understanding of marketing principles to create engaging copy that influences audiences.
- Digital marketing – experience in delivering digital marketing programs.
- Campaign execution – demonstrated experience in managing performance-based digital marketing campaigns.
- Analytical mindset – ability to draw insights from data to inform future work.
- Organizational skills – proven ability to manage multiple initiatives and deliver against required timelines and budget.
- Relationship management – proven ability to build and cultivate strong relationships with internal/external stakeholders up, down and across the organization.
- Business curiosity – comfort seeking new approaches to solving business problems and challenging the status quo.
- Excellent communication and interpersonal skills (written and verbal), with superb attention to detail in reviewing marketing and communication materials.
- Creative thinker.
- Adaptability – ability to embrace change and adapt to constantly evolving business priorities
- Independence and collaboration – ability to work independently and closely with other team members across the organization
What’s required?
- Post-secondary education in marketing, journalism or communication-related field or relevant work experience
- Minimum 3-5 years’ experience in marketing roles with writing experience
- Experience writing and managing marketing campaigns
- Understanding of social media and advertising, and how they support other digital marketing efforts
- Sound understanding of the principles of digital marketing compliance such as CASL and AODA
- Bilingualism (French, English) required in QC – immediate manager is a unilingual Anglophone
What’s nice to have?
- Previous experience working in financial services
- An understanding of behavioural economics principles
- Knowledge of Wrike, Sharepoint and Adobe is an asset
- Knowledge of Canadian Press style
What’s in it for you?
- We’re proud to be a Best Workplace for Hybrid Work by Great Place to Work® Canada
- We’re honoured to be recognized as a 2022 Best Workplaces in Canada by Great Place to Work® Canada
- Wellness programs that support the three pillars of your health – mental, physical and financial
- Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle
- Fluid workspaces where you can choose from a variety of workstations, offices and collaboration zones based on your daily needs
#LI-Hybrid
The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to [email protected].
At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.
Salary Range:
51,700/51 700 – 83,800/83 800
Job Category:
Marketing
Posting End Date:
19/03/2023
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