Professional Facebook advertising services provide expertise and tools that generate brand awareness, drive sales, and increase your return on ad spend (ROAS). With many providers to choose from, finding the best agency can be challenging. To help, we ranked the best Facebook Ads services for small businesses to help you maximize your advertising budget and results.
Best Facebook Advertising Services at a Glance
*Reviews suggest a total minimum budget should be around $1,000 per month
Lyfe Marketing: Best Facebook Ad Management Services Overall
Lyfe Marketing
Pros
Cons
Lyfe Marketing is a leading social media agency for both paid and non-paid marketing. Regarding paid social, in addition to Facebook Ads management, they offer support with remarketing banner ads and product-centric shopping ads. These help your brand stay top of mind for recent visitors to your website. Pricing is transparent and affordable, making Lyfe Marketing our overall top pick for the best Facebook advertising services for small businesses.
Lyfe Marketing offers the following services and features:
Lyfe Marketing Pricing
Lyfe Marketing’s monthly Facebook ad management fees start at $650 and include both Facebook and Instagram ads. The minimum monthly ad spend is $500, and there is a one-time setup fee of $300; however, you can ask to waive the setup fee. Learn more about the scalable plans in the tabs below.
Cost: $650 / month (plus ad spend)
$1,250 / month (plus ad spend)
$2,500 / month (plus ad spend)
The industry average management fee is around 20% of ad spend. So with management fees starting at $650, Lyfe Marketing won’t make much sense if you plan to spend under $2,500 on Facebook ads each month. If you have a lower budget for ads, go with a freelance professional from Fiverr for complete control over both ad spend and fees.
Lyfe Marketing enjoys a high customer satisfaction rating of 4.5 out of 5 on sites like Clutch. It offers a free, no-obligation consultation, so there’s no risk in learning more about its Facebook advertising services. Plus, you may save money by combining additional services into one plan. Reach out for your free proposal today.
Pros
Cons
WebFX tops our list of the best digital marketing agencies for small businesses. It offers an extensive range of digital marketing solutions such as UX design, development, social media marketing, and ecommerce management, in addition to pay-per-click (PPC) and paid social. WebFX is best for businesses with flexible budgets that want a full suite of marketing experts.
What truly sets WebFX services apart is artificial intelligence (AI)-powered and proprietary in-house technology. For Facebook advertising services, this enables conversion-based smart bidding and automated custom audience targeting. While not the most budget-friendly option, WebFX’s premium services, deep subject matter expertise, in-depth reporting and dashboards, and AI-driven custom approach can guarantee results.
WebFX social media advertising offers the following services and features:
WebFX Pricing
WebFX’s Facebook ad management services fall under their social media advertising management plans. Two plans are available, Pro and Enterprise, and both require an upfront investment to get started. After this initial payment, the monthly expense starts from $975 or 15% of ad spend, whichever is higher.
Cost per month: $975 or 15% of ad spend, whichever is higher
Ad spend min / max: $1,000 to $15,000
Upfront cost: $4,250
Cost per month: $975 or 15% of ad spend, whichever is higher
Ad spend minimum: $15,000+
In addition, with either plan you can add on social media comment monitoring for $300 (Pro) or $600 (Enterprise) per month. The breakeven point for the $975 monthly payment is an ad spend of at least $4,875 monthly. For businesses with lower ad spend, consider Lyfe Marketing, One 10 Media, or Fiverr for Facebook advertising management services.
WebFX enjoys a high rating of 4.9 out of 5 from more than 300 customer reviews. To learn more about WebFX’s broad range of marketing services, visit their website today and request a free, no-risk proposal tailored to your business needs.
One 10 Media 360: Best for Integrated Ecommerce Marketing
One 10 Media 360
Pros
Cons
One 10 Media is a digital marketing agency with services geared specifically to meet the needs of ecommerce businesses. Its services revolve around conversational marketing. One 10 Media understands the power of dialogue to engage consumers and build a more personalized purchasing journey.
Its services walk your potential customers through the sales funnel, from creating and optimizing social media ads to conversions. This translates into well-written ads and better customer retention—making it perfect for ecommerce businesses looking to increase conversions or small businesses with a longer customer buying cycle.
One 10 Media offers the following digital marketing services:
One 10 Media Pricing
One 10 Media’s prices vary based on your goals and budget, but reviews suggest you can expect to pay at least $1,000 per month for combined ad spend and management. Contract length also varies, depending on your project and agreement, but it will begin with an audit and analysis of your existing account. From there, a campaign strategy will be created, ads will be launched, and ongoing monitoring and re-optimization will occur.
The multi-channel approach of One 10 Media has earned it a 4.9 out of 5 customer satisfaction rating. Get in touch to learn more about what this company can do for you by requesting a free quote.
Disruptive Advertising
Pros
Cons
Disruptive Advertising is a top-rated agency offering Facebook ads campaign management services. It is highly regarded and stands out for its aggressive approach to digital advertising that consistently yields a high return on ad spend for clients. It’s best for businesses that use paid social as a primary marketing channel and are keen to build brand presence in their industry.
Alongside Facebook ad management services, Disruptive Advertising offers:
Disruptive Advertising Pricing
Disruptive Advertising pricing is customized to meet each business’ unique needs. It doesn’t offer prepackaged pricing, so we can’t explicitly say how much it costs. But after speaking to a sales representative, it’s safe to say you can expect monthly management fees to minimally be around $1,000 per month. Contract length also varies but starts at six months.
Looking to get more out of your investment and great results with a higher than average return on ad spend? Learn more about Disruptive Advertising, which has a 4.8 out of 5 average customer rating, with a free proposal.
Pros
Cons
Fiverr is the leading online marketplace for professional freelance services for small businesses. Fiverr freelancers offer various Facebook Ads-related services, from account setup to ad creation and optimization. It’s the best option for businesses seeking commitment-free services at the most affordable price.
Through Fiverr, you can find freelancers offering a wide range of services, such as:
Fiverr Pricing
Fiverr pricing starts at just $5 but varies by seller, expertise or success rates, and services offered. A new Facebook Ads account costs around $95 to $250 for highly rated sellers, while account optimization services range from $25 to $250, but go as high as $2,500.
Get exactly the services you’re looking for—whether you want to hire a pro to build out your new Facebook Ads account, need help creating high-converting landing pages, or have been using Facebook Ads for a while and want to offload your ads to the experts. Find the exact service you want by heading over to Fiverr.
Pros
Cons
HubSpot provides virtually all the tools needed by any modern day marketer under one roof. The HubSpot CRM platform comprises five hubs: Marketing, Sales, Customer Service, Content Management System (CMS), and Operations, and each offers a free plan option. Ad management tools fall under the Marketing Hub, which allows users to manage ads themselves, access performance reports, and sync with CRM data to develop targeted ad campaigns.
On top of ad management tools, HubSpot also offers the following features:
HubSpot Pricing
HubSpot’s ad management tool is free in the Marketing Hub. Paid plans start at $30 a month, which gives access to custom reports, up to 50 connected accounts, scheduling 10,000 posts per month, and post scheduling up to three years in advance. This also includes all available ad types on Facebook and five audiences.
Cost: $0 (forever)
Cost: $18 per month (annual billing) or $20 month to month
Cost: $30 per month (annual billing) or $50 month to month
Would you prefer managing Facebook ads on your own with the help of first-rate marketing tools, high-converting ad landing pages, and automations? Instead of going through Facebook ad agencies for managed services, get started for free on HubSpot, no credit card required.
How We Evaluated Top Facebook Advertising Services
The Facebook marketing companies ranked among the best for Facebook advertising build, design, manage, and optimize your campaigns, saving you time while increasing your return on ad spend. They make your social advertising dollar go farther with top-level performance, competitive pricing, quality support, and additional marketing services. Based on the needs of most small businesses, the criteria used to compare providers included:
Frequently Asked Questions (FAQs)
How can businesses market on Facebook?
The first step for promoting your business on Facebook is to create a Facebook business page. From here, you can create ads to increase brand awareness and drive traffic to your website, add a signup form to build your email marketing contact list, and engage with your followers using organic posts. As a business owner, it’s also a good idea to join Facebook groups geared toward your location or industry and build relationships and authority with your audience.
Who should use Facebook ads?
Facebook Ads are a good option for small businesses whose audiences are active on Facebook and engage with brands on the platform. They are best for creating brand awareness with your audience based on their interests and demographics, but can also help you connect with prospects who are ready to make a purchase. Get the complete details on how to advertise on Facebook to increase leads and sales.
How much do Facebook ads cost?
The average cost-per-click (CPC) for Facebook Ads is 97 cents, though this varies widely from business to business, ranging from as little as 50 cents to over $20 per click. It is generally considered an affordable advertising channel for businesses of any size, as there is no set minimum ad spend. Learn more about Facebook advertising costs.
What are the best social ad platforms for small businesses?
The best social ad platforms for any business depend, first and foremost, on their audience. For example, LinkedIn ads are best for business-to-business (B2B) sales, whereas consumer-facing retailers would better leverage Facebook and Instagram ads. Or use platforms like Snapchat and TikTok ads to reach younger audiences. Get more insights from our social media advertising guide, which shows the best use cases for the 10 most popular social ad platforms.
Bottom Line
Finding the right Facebook advertising services comes down to a few factors, like your industry, goals, and budget. Based on our criteria, the best service overall for small businesses is Lyfe Marketing. It offers expert services with professionally built and optimized ads at an affordable cost.
This content was originally published here.
