Integrated Marketing Strategist | Data Center AI Developer Audience Careers at Intel in Hillsboro, OR

Integrated Marketing Strategist | Data Center AI Developer Audience

Job Description
As an Integrated Marketing Specialist, you will be responsible for developing global outbound marketing strategies to reach key developer audiences. Working closely with segment marketing, Business Unit subject matter experts (SMEs) and country teams, you will define and drive worldwide outbound marketing and content strategies for Intel’s external datacenter and AI developer audiences.

Responsibilities Include:
Serve as the campaign marketing lead into the developer segment marketing team for both the annual planning process as well as day-to-day marketing execution.
Establish developer-specific audience and marketing priorities and aligned with overall Developer Audience campaign goals, strategies and KPIs.
Develop full-funnel, audience-specific customer journey activation strategies that encompass all marketing channels (e.g., media, web, email, events, etc.) and can be used by country marketing teams to build and execute local outbound marketing campaigns.
Ensure close collaboration with country marketing teams to ensure that global campaign strategies and approaches serve the needs of local markets. Serve as their voice and advocate back into the global teams.
Develop a detailed content delivery schedule and actively manage to meet delivery commitments to campaign teams across the globe.
Work with agencies to create developer specific Intel owned and/or Intel-led content.
Facilitate the development and reviews of content with developer subject matter experts.
Ensure all content meets Intel’s brand guidelines and complies with Intel’s legal requirements
Collaborate with Intel partner marketing teams to curate content for outbound marketing inclusion.
Continually monitor, optimize and improve content performance

A successful candidate will demonstrate:
Demonstrated skills/experience in cross-divisional product marketing and co-marketing partners.
Rich comprehension of the full spectrum of B2B digital marketing channels including email, SEM, social, digital media, email, web, etc.
Experience managing multiple, high profile marketing programs to completion
Strong analytical skills, able to shepherd analysis and suggest adjustments.
Experience in sales enablement and demand generation programs and systems a plus
Highly motivated, creative self-starter with strong entrepreneurial spin and ability to influence cross-functional stakeholders
Knowledge of developer computing, tools and resources and Intel’s data center technologies preferred
Advanced skills in PowerPoint, Excel, MS Teams

You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. 
Requirements listed would be obtained through a combination of industry relevant job experience, internship experiences and or schoolwork/classes/research.
This Position is not eligible for Intel immigration sponsorship. 

Minimum Qualifications:

Preferred Qualifications:  

Global Marketing & Communications is responsible for Intel’s brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide

Other Locations

US, Arizona, Phoenix;US, California, Folsom;US, California, Santa Clara

Intel strongly encourages employees to be vaccinated against COVID-19. Intel aligns to federal, state, and local laws and as a contractor to the U.S. Government is subject to government mandates that may be issued. Intel policies for COVID-19 including guidance about testing and vaccination are subject to change over time.

See also

Marketing

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Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.