Funda.nl has appointed Charlotte Zelders (above) as director of marketing, communications and PR, which is the new position created by leading Netherlands-based real estate marketplace.
Zelders has more than 19 years of experience working in various commercial and digital roles. She joins from ANWB — a trade association for mobility sector — where she was chief marketing officer for three years.
Prior to ANWB, Zelders performed various marketing roles at PepsiCo for 12 years and departed as the head of digital acceleration.
In her new role, Zelders is tasked to further promote Funda’s brand awareness and build reputation as the property site is preparing new services for individuals to make their house search journey easy and smooth. Funda also plans new tools for real estate agents.
In addition to steer a number of key developments, she is responsible to boost ad sales — a significant revenue source for Funda.nl.
“We are extremely happy with the arrival of Charlotte. She is a real heavyweight and has a wealth of experience in the field of communication and innovation. In addition, it is a big plus that in her last role at PepsiCo she focused explicitly on digital and gained experience with the platform side at ANWB; indispensable when you consider that Funda is ultimately a digital platform where everything comes together,” commented Joost Dop, interim CEO of Funda.
Holding MBA in international management from Rotterdam School of Management, Erasmus University and MA in organization psychology from Utrecht University, Zelders said she “fell in love with the brand [Funda] because of its high functional and inspirational relevance. And [I] am very much looking forward to contributing to the strategy and execution of some significant opportunities that lie ahead, as part of the Funda MT.”
“After spending my career so far at big corporates that exist for over a century, [I] can’t wait to experience working for a younger, smaller and more entrepreneurial company, that also has the big plus of a people-centric culture,” she wrote in a LinkedIn post.
Founded in 2001, Funda.nl is majority-owned by the Cooperative Association of Real Estate Brokers (NVM), which in May allowed minority shareholders to liquidate their holdings. The property vertical is the market leader with $21.3 million U.S. in revenue for H1 2022 and larger audience vis-à-vis its competitors.
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This content was originally published here.
