Marketing Communications Manager
**Hoover Institution, Stanford, California, United States**
**New**
Communications
Post Date 14 hours ago
Requisition # 101162
The Hoover Institution at Stanford University is in search of a dynamic and skilled **Marketing Communications Manager** to join our team on a full-time basis. This critical role entails crafting, executing, and assessing a robust strategic marketing, communications, and branding initiative for the Hoover Institution Library & Archives (L&A). This position will report to the Head of Engagement and will frequently work directly with the Director of the Hoover Institution Library & Archives.
**A cover letter and resume are required for full consideration.**
**About the Hoover Institution:**
The Hoover Institution on War, Revolution, and Peace is a public policy research center devoted to the advanced study of economics, politics, history, and political economy—both domestic and foreign—as well as international affairs.
With its eminent scholars and world-renowned library and archives, the Hoover Institution seeks to improve the human condition by advancing ideas that promote economic opportunity and prosperity while securing and safeguarding peace for America and all humanity.
**About the Hoover Institution Library & Archives at Stanford University:**
Since its founding in 1919, the Hoover Institution Library & Archives has served as a platform for a vibrant community of scholars and a broad public interested in the meaning and role of history. Located in the heart of the Stanford University campus, the Library & Archives is home to more than 6000 manuscript collections and one million library volumes containing the most important materials on war, revolution, and peace, and social, political, and economic change from the late 19th century to the present day. Its mission to collect, preserve, describe and make available for research and discovery records of enduring value continues to this day through proactive care, conservation, and description practices. Access to its collections is free and open to the public in its reading room and new strategic digital initiatives are actively ensuring global access to key collections anytime, anywhere, and on any device. Visitwww.hoover.org/library-archivesto learn more.
**JOB PURPOSE:**
Under the guidance of senior management, this position is responsible for creating, implementing, and evaluating an impactful strategic marketing, communications, and branding program for the Hoover Institution Library & Archives. You will play a crucial role in developing and executing a vision for the L&A’s marketing and communications in its second century.
Working both independently and in partnership with senior L&A leadership, this role will oversee the planning, day-to-day production, and assessment of the marketing and communications including managing the L&A’s website, social media, publications, media relations, coordination with the Hoover Institution, and other marketing and communications products and initiatives.
We are looking for someone who can thrive in a fast-paced work environment with shifting priorities and often under minimal direction; have a natural curiosity and interest in cultural heritage work; is highly detail-oriented, and excited about engaging, inspiring, and moving people to action.
This candidate should also excel at building connections, have a deep understanding of current industry trends, radiate an innate inquisitiveness, and approach their work with the mindset of a journalist. While prior experience in the higher education and non-profit sectors is advantageous, it is not essential. Of utmost importance are outstanding writing and communication skills, a self-starter mentality, and a knack for both internal and external relationship-building. The successful candidate will have a strategic mindset and the ability to produce captivating content that weaves history into compelling narratives, ensuring that our institution resonates with a broad audience.
**CORE DUTIES*:**
• Research, develop, execute and oversee written and multimedia communications on a diverse array of topics and of moderate complexity, including presentations, speeches, news stories, web content, talking points, and correspondence and social media posts
• Identify, generate, and maintain professional relationships and contacts with key press sources, researchers, policy influencers, news services and community organizations to identify story themes and newsworthy events and promote and disseminate information
• Manage content distribution platforms such as L&A website, and all internal or external newsletters.
• Provide public relations support for audiences that are both internal and external to the university, for a variety of channels
• Plan and execute activities to support public relations objectives
• Build and maintain relationships with internal and external partners
• Assist in developing strategies for brand managements, reputation management and issues management of moderate complexity; monitor content on all applicable sites to ensure it remains accurate, current, compliant, and reflective of the brand
• Assist with the design and implementation of effective constituent communications programs and social media strategies; supervise the routing of materials internally and externally to ensure timely distribution of materials.
• Serve as a project leader for public relations activities of small to moderate complexity.
* The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
**MINIMUM REQUIREMENTS:**
**Education & Experience:**
Bachelor’s degree and five years of relevant experience or combination of education and relevant experience.
**Knowledge, Skills, and Abilities:**
• Excellent written communication skills, reporting skills, and advanced skills in conceptual editing, copy editing, and proofreading.
• Ability to work collaboratively with internal communications groups across campus.
• Demonstrated interpersonal skills in working with a variety of people.
• Capacity to write and synthesize materials and communicate information in a manner easily understood.
Preferred/Desired Knowledge, Skills, and Abilities:
• Excellent strategic planning, project management, and problem-solving skills.
• Demonstrated ability and flexibility in managing shifting demands and priorities, taking direction, meeting deadlines, and taking initiative
• Proficiency in Google suite, Microsoft Office Suite, project management tools, and customer relationship management systems, email marketing systems, Adobe Creative Suite, and Drupal
• Experience supervising and motivating diverse individuals and groups
• Ability to maintain discretion when handling sensitive information, exercise sound judgment, tact, and diplomacy
• Demonstrated interest in current events, modern history and humanities, and/or familiarity with cultural heritage institutions such as libraries, archives, museums, or other community-oriented nonprofits work strongly preferred.
**Certifications and Licenses:**
**• None**
**PHYSICAL REQUIREMENTS*:**
• Constantly perform desk-based computer tasks.
• Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
• Occasionally grasp forcefully, writing by hand.
• Rarely sort/file paperwork.
* – Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
**WORKING CONDITIONS:**
• Occasional work on evenings and weekends.
• On call and ability to respond 24/7.
**The expected pay range for this position is $99,000 – $126,000 per annum.
** Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location, and external market pay for comparable jobs.
**WORK STANDARDS:**
• Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients as well as with external organizations.
• Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
• Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University’s Administrative Guide, http://adminguide.stanford.edu.
_The Hoover Institution at Stanford University is an equal opportunity employer, and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law._
Additional Information
+ **Schedule: Full-time**
+ **Job Code: 4263**
+ **Employee Status: Regular**
+ **Grade: I**
+ **Requisition ID: 101162**
+ **Work Arrangement : On Site**
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