[Artículo] Digital advertising and integrated marketing communication in yoga companies: Spanish and Mexican netnography on Facebook – Plataforma de Revistas Científicas de Comunicación

Autoras: Laura María Elena Miranda-Hernández, Carmen Patricia Jiménez Terrazas. The objective of this study is to explain digital advertising and CIM in yoga companies and compare it in Spanish and Mexican companies, through an investigation with a qualitative approach of the netnographic method of the official Facebook pages of two Yoga companies, from the hypothetical […]