Within the past 2 yrs, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But just how exactly are brands leveraging it? We’ll cover that and a lot more in this article.
Plus, we’ll tackle where small businesses fit in this space and how they could leverage emerging tech.
Virtual Experiences
1 . Patrón Spirits
In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer advertising campaign.
This limited-time event, held on two consecutive weekends, had been hosted on Decentraland, a virtual browser-based platform.
Taking part users could visit three pop-up activities dedicated to the brand’s three summer cocktails.
There was also a giveaway element in the particular virtual experience, by which users who collected badges through missions would be entered to win a trip plus NFT wearables (virtual clothing and components used to dress up your avatar).
The benefit of web hosting an immersive virtual pop-up event is that it’s accessible for all, which allows the brand name to reach a wider audience. The metaverse is also a hot topic this year, so brands leveraging this particular technology can benefit from social buzz.
2 . Nike
In late 2021, this shoe brand joined up with the virtual world by introducing Nikeland.
Made in partnership along with gaming platform Roblox, Nikeland invites users to get their bodies shifting.
On the website, there is a saying Nikeland gives “classic games a fresh turn. ” While the potential audience is the younger era, anyone who likes video gaming can enjoy Nikeland.
What’s in it designed for Nike? Well, users play these video games while styled in Nike gear – from shoes in order to clothes and accessories. This serves as the subtle marketing perform to promote active products from the brand.
NFTs
3 or more. Paramount
In April 2022, Very important announced that in partnership with RECUR, it would drop its first digital selection featuring Star Journey on paramount. xyz.
Creating its own NFT marketplace, Paramount enables users to collect NFT ships from the Celebrity Trek Universe.
In a press release, the president of customer products and experiences Pam Kaufman said this collection serves as another expression of fandom, which will allow fans to own a part of a well known franchise.
The company has faced several backlash with some fans arguing that Star Trek and NFTs do not align, specifically due to the environmental impact.
NO NO NO NO NO NO . This is towards everything Trek should stand for. This is the anti-Trek.
— Michael Crawford (@MiklCraw4d) April 4, 2022
The brand has since released additional NFT collections from popular displays and TV shows, like Top Gun, Rugrats, and Hey! Arnold.
4. Heineken
In a contrarian play, Heineken leveraged the metaverse in order to highlight that some moments are best shared in person.
Within April 2022, Heneiken introduced Heneiken Silver precious metal, a virtual ale that pokes enjoyable at the digital world and invites customers to enjoy real life.
Their web site features fun copy like this:
With so many manufacturers wondering how and even if they should sign up for this trend, Heineken shows how to effectively do so while remaining true to your brand name.
AI
5. Airbnb
Everyone tells you “content is king” yet what we don’t talk about enough is how much time and how numerous resources creating top quality content takes.
For both little and large companies, content is a large investment that usually provides long-term value instead of short-term benefits. Consequently, brands will often overlook this area.
Looking to solve this are Frase. io, Jasper. ai, as well as other AI-powered writing equipment in the market. In a matter of seconds, AI writing software program can write anything from a social media caption to a long-form article – all based on the information you feed it.
What is great about these AI writing tools is that they take the work out of writing and permit you to focus on polishing instead of building from scratch.
Companies like Airbnb, Coursera, Search engines, and Logitech all leverage artificial intelligence to support their articles marketing efforts.
How to Use Experimental or even New Technology on an SMB Level
Nowadays, it seems like everyone is speaking about web3, the metaverse, and NFTs. This might cause some stress among small business owners who else feel they’re not able to keep up.
However , the truth is this room is very much experimental. In fact , our Condition of Consumer Developments report revealed that many consumers don’t know or understand what web3 even is.
So , for smaller businesses, there’s no pressure to jump in to the metaverse quite yet.
Small manufacturers may not have the big resources to release NFT collections and host virtual events. However , they can embrace experimentation and test new things in ways that will align with their manufacturers.
Take luxury retail brand Hanifa. In 2020, style brands weren’t able to host fashion displays to showcase brand new designs.
In-may, the brand proceeded to go live on Instagram plus hosted an innovative THREE DIMENSIONAL fashion show debuting their new capsule collection.
Every garment was observed in 3D as unseen models strutted throughout the runway against the black backdrop, creating a stunning show.
This approach blew away everyone within the fashion industry plus beyond, as it was your first of its type. In an interview with Vogue, founder and designer Anifa Mvuemba revealed that the lady always wanted to perform a show like this and that the pandemic provided the perfect opportunity.
The takeaway the following is that whether it’s the metaverse or something else, emerging technology is all about experimenting and being creative.
The post Just how 5 Brands Are Using Emerging Technology just for Marketing in 2022 appeared first on Social Media Ding.
