Below is our recent interview with Johannes Beekman, Founder & CEO at IoT Marketing:
Q: Could you provide our readers with a brief introduction to your company?
A: IoT Marketing is an integrated marketing and PR firm that specializes in launching and fueling the growth of IoT and high-tech companies by planning and executing their go-to-market strategies and product launches. With deep industry knowledge in IoT, high-tech, marketing, and PR, the IoT Marketing team provides vital insights on markets and technology applications as a foundation for positioning and branding a company’s IoT initiatives. IoT Marketing also offers a full suite of video production and virtual event production services. Our clients benefit from working with one outsourced firm offering end-to-end communications services, to handle all of their marketing, PR, and production needs.
In addition to offering end-to-end marketing, PR, and production services, IoT Marketing implements business development strategies for clients. Our team has developed relationships with key companies, consultants, researchers, publishers, and thought leaders in the IoT industry. This allows us to facilitate business development efforts, connecting clients with the right contacts for partnerships, sales channel development, databases, and funding. We understand the roles that these valuable influencers play and how to create strategic win-wins for our clients.
IoT Marketing also produces Industry Insights Webinars, a virtual event series that educates those in need of connected solutions and aligns them with relevant information from IoT and tech ecosystem partners. Established in May 2020, Industry Insights Webinars averages between 1,200-2,500 live viewers at each event.
Q: Any highlights on your recent announcement?
A: We recently announced The Green Things Summit, a virtual event taking place on April 27, 2023. The summit will highlight IoT and other technologies used to drive green initiatives, optimize processes, reduce energy, empower the transition to clean energy, support ESG, and help the environment.
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Featuring panel discussions, keynotes, training sessions, and fireside chats, The Green Things Summit has a multitude of opportunities to learn about green technology solutions and network with like-minded professionals.
Q: Can you give us more insights into your offering?
A: Because the IoT Marketing team consists of marketing and PR pros with extensive track records in the IoT and high-tech sector, we know what it takes to get noticed and achieve success in this highly competitive market. Unlike other communications firms that work with IoT companies, but serve a variety of industries, we are at the top of the IoT learning curve because we know and understand the technology. This level of expertise allows us to provide our clients with unique insights and strategies that they won’t find anywhere else.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: On January 26, 2023, Industry Insights Webinars will be holding a webinar called 2023 Emerging Trends, which will focus on the trends that will drive digital transformation in the year ahead. Of course, we also have The Green Things Summit in April. We will also be releasing our full 2023 Industry Insights Webinars event calendar early next year.
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Q: What is the best thing about your company that people might not know about?
A: The COVID-19 pandemic has led to the acceleration of digital transformation in all industries. Digital transformation impacts not only business processes but also customers. In other words, customers and their needs have changed due to the effects of the pandemic.
Through our Industry Insights Webinars series, IoT Marketing is helping companies still operating in a pre-COVID environment adjust to remote operations and the rapidly evolving market demands that require Industry 4.0 solutions. By bringing together a panel of experts, industry leaders, and solution providers, we help businesses choose the right technology to alleviate their pain points and prepare them for navigating their journeys to digital transformation.
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