The Motherhood CEO, Cooper Munroe, was recently chosen as a speaker for women entrepreneurs through the Voices of Business Speaker Series – The Power of Branding and Influencer Marketing hosted by Chatham University’s Center for Women’s Entrepreneurship. The panel explored several topics ranging from building a branding process and strategy to tips on how to interact with influencers and get the most from their services. More specifically, the panel discussed how small business owners can put these practices into place.
We continue to see influencer marketing grow in the small business space as companies activate affordable and niche partners to reach GenZ and Millennials. Small Business Trends reported a “26.7% increase in sponsored Instagram posts. And, sponsored stories increased by 33.5%, with influencers creating an average of 16 sponsored stories a week.”
The Women Entrepreneurs Panel
The panel included creative professionals and women entrepreneurs who sparked lively discussion with the highly engaged audience. Panelists included:
Pitcher Founder and President Nora DiNuzzo moderated the panel.
The Center for Women’s Entrepreneurship at Chatham University is a community that brings educational and economic opportunities for women through mentoring, training and events. The Center for Women’s Entrepreneurship at Chatham University was established in 2005 and has provided women entrepreneurs with tools and resources to succeed with their businesses. Learn more about how you can get involved here.
Photo Credit: Chatham University’s Center for Women’s Entrepreneurship Instagram Story
Additional Resources for Women Entrepreneurs and Small Business Owners
Episode 1. Trust and Transparency in Influencer Marketing
Watch on YouTube or Listen on Spotify or Apple Podcasts
Early bloggers, which we now know as influencers, were predominantly women (moms, specifically). Sponsored content was earnest and straightforward in the best of ways. However, one thing remains the same – the duty to tell a brand story truthfully, and the value of rooting that storytelling in experience. Trust and transparency remain at the forefront of good influencer content. Someone who knows this well is Ad Age senior reporter Phoebe Bain. In this interview, we speak with her about the trends she’s been covering with brands and creators, and the shift she’s seen in the industry in the last five years.
Episode 2. Then & Now: How the Influencer Industry Has Evolved
Watch on YouTube or Listen on Spotify or Apple Podcasts
More than 15 years ago, The Motherhood organized one of the first influencer campaigns in partnership with a well-known amusement park brand. In this episode, we talk with Kami Watson Huyse, the award-winning CEO of Zoetica Media and Smart Social Secrets, about the scrappy, earliest days of influencer programming + how hard it was to get brands to buy in. We’re also getting into what AI and the Metaverse could mean going forward for influencer marketing.
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