It appears Disney has even bigger plans for Disney+ beyond just more movies and shows. An executive told Variety that the media giant is considering launching shopping and gaming experiences for the streaming service, which opens the opportunity to place more ads. “The world of advertising experiences on AVOD (ad-based video on demand) is an important place to be involved in,” Rita Ferro, president of Disney Advertising Sales told Variety. The publication noted that the executive hinted at more information to come out of the CES conference, which is slated for early January in Las Vegas. Disney would only be the latest streamer to dip its toes into the world of gaming. Netflix already offers a slate of mobile games, and made no secret of its ambitions to offer more extensive AAA-style video games to its subscribers. Crunchyroll last month started offering free games to its premium subscribers. Ferro, who only spoke about the services in the context of advertising opportunities, didn’t offer any more details on the kind of games or when this would launch. A spokesman for Disney wasn’t immediately available to offer more information. Offering shopping experiences, however, might be a little more unique. Disney+ already offers it in a limited format, including a link to shows like Star Wars: Ahsoka , which lead to a shop for specific merchandise. But Disney+ doesn’t offer a full-blown shop for its merch. Others, including Netflix and Crunchyroll, run stores for related goods, but they aren’t tied into the streaming experience. Ferro also commented on the success of the advertising tier of Disney+, saying it has gone from 100 sponsors in the U.S. to more than 1,000 around the world.
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