I took a quick dive into domain investing Reels and TikTok videos. I watched several short videos created by people I don’t know. That doesn’t mean they’re not domain investors as I am sure there are many people who are actively investing in domain names under the radar. The premise behind these videos seems to revolve around how easy it is to make money from domain investing. My reply – it is not easy. The videos I watched seem focused on buying expired domain names either at auctions or via marketplace where a platform lists recently acquired expiry names at what would appear to be wholesale prices. The videos then advise to get an idea of the value of these domain names – either by using a domain appraisal tool like GoDaddy’s or by looking at the asking prices of similar domain names. The most challenging part – selling domain names – was glossed over. Selling domain names can take time. Even with solid outbound efforts, it can take a while to sell a domain name. If a domain name doesn’t sell, it takes more money to acquire additional domain names to try and sell. If the investor isn’t buying sellable assets, this money can quickly evaporate. Domain investing is not rocket science. It takes common sense combined with some insight into branding, marketing, advertising, and business sense. It also takes a good amount of funding – depending on the domain names targeted. It’s neat to see people touting domain investments as a way to make money. It can be a lucrative business. There is a lot more to the business of domain investing than the quick videos may lead you to believe.
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