Initially startups do outreach and skip content marketing, did that change recently?

Initially startups do outreach and skip content marketing, did that change recently?

Since venturing into the startup world in 2021 as a technical solo founder, I always had to pursue advice on the non-technical stuff such as marketing. When starting out as a boostrapped project, it’s commonly adviced that you should focus on direct outreach and skip any SEO/Content Marketing work. But I’m wondering if this memo changed recently due to all the advancements in AI and text generation. What took 10 hours to write can now take 3 with the right automations setup. So if this change means that it would be good idea for founders to semi-automate their content marketing even in the very early stages. To be clear, by early stage I mean you have a few users and maybe handful of customers not a blank zero. Also by ‘content automation’ I wouldn’t solely rely on ChatGPT to generate my blogs, but it for sure can help me with research, ideation, drafting, and reviewing. What do you guys think?

This content was originally published here.