Lil Kim, Salt-N-Pepa and Coi Lerayjoin others in a three-part, celeb-studded panel discussion series in partnership with Femme It Forward, honoring Hip-Hop’s 50thanniversary and celebrating Black Women entrepreneurship.
Today, Mastercard announced it will host She Runs This: Celebrating Entrepreneurship in Business and Hip-Hop, a three-day event in partnership with Femme It Forward, honoring the genre’s 50thanniversary as part of the brand’s programming during GRAMMY®Week. A holistic campaign inclusive of an immersive “Small Business City” in Meta Horizon Worlds, a TikTok challenge, the kickoff of a Fearless Fund grant contest and a national ad campaign will further the brand’s impact on helping Black women entrepreneurs thrive.
According to recent Mastercard research, 80% of U.S. women entrepreneurs, solo-preneurs, small business owners and content Creators report having financial challenges*. Recognizing the universal obstacles entrepreneurs face, and the increased challenge of succeeding in the face of racism and bias, Mastercard is honoring Hip-Hop’s 50thAnniversary by helping equip Black women entrepreneurs with the financial tools, resources and education needed to successfully accomplish their dreams.
Like the musical talent who shaped Hip-Hop, Black women small business owners continue to embrace the power of perseverance, going above and beyond to achieve their dreams and empower their communities, despite facing deep-rooted inequalities,” said Rustom Dastoor, EVP of Marketing and Communications, Mastercard North America. “We are proud to support these fearless Black women artists and business owners in their pursuit of redefining what’s possible, and we’re excited to watch them take their stage, follow their passions and thrive.
In celebration of the GRAMMYAwards®and the 50thAnniversary of Hip-Hop, Mastercard is launching various Priceless engagements and shoppable activations to support Black women small business owners (SBOs), empower their communities, and inspires consumers to shop and support their businesses, including:
This program is just one facet of Mastercard’s growing music footprint. Earlier this month, in support of helping all creators reach their full potential, Mastercard announcedthe Mastercard Artist Accelerator Program, a Web3 collective that connects musicians, creators and fans to collaborate like never before. The development program will harness Web3 and blockchain technologies to prepare emerging artists fromunderrepresented communities with tools, skills and access to forge their own paths in the digital economy.
Through mastercard.com/smallbizvisitors can learn about the financial tools, benefits and education that helps small businesses thrive and Start Something Priceless. People can also learn more about Mastercard’s $500 million investment in Black communities to close the racial wealth and opportunity gap in the US by visiting Solidarity in Action.
*According to Mastercard research, “creators” are defined asentrepreneurs, solo-prenuers, small business owners and content Creators with over 2,000 followers on Instagram, TikTok, LinkedIn, or Twitter or 500 followers on YouTube. The custom study was conducted by The Harris Poll in June 2022, fielded among 4,000 respondents in North America
This content was originally published here.