The Messenger reports:
Elon Musk’s sudden move to rebrand Twitter as X may run into the unyielding wall of trademark law — but not because its logo looks suspiciously familiar to a variety of typeface fonts. Instead, the problem may be in the X brand itself, legal experts told The Messenger. Microsoft’s trademark application on the brand mark ‘X’ was filed all the way back in 2003 and last renewed on July 18, 2023.
In the application, Microsoft stated the X branding would be used for “interactive multiplayer game services for games played over computer networks and global communications networks; providing computer games and video games, providing information on the video game and computer game industries via the Internet; and providing information on computer games, video games, video game consoles and accessories therefor via the Internet.”
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Microsoft owns the trademark for X. This is just too good. pic.twitter.com/eC6IHYiKGq
— Keith Edwards (@keithedwards) July 24, 2023
but sure, send your banking info to him https://t.co/daKw27oWUW
— Aaron Rupar (@atrupar) July 24, 2023
Twitter’s new X logo wasn’t made by an in-house designer. It’s from an old podcast hosted by one of the cult that Elon took from his replies.
The font is @Monotype’s Special Alphabets 4. Who wants to bet Musk didn’t pay for the rights before slapping it all over the place? pic.twitter.com/vB33pDIzeb
— Paris Marx (@parismarx) July 24, 2023
But the twist is that the font is also a unicode character: 𝕏 (U+1D54F), which means you can pretty much copy and paste it and it shows on your browser just like that. Seems like the same font, right? pic.twitter.com/kx84q8kerT
— Andres Guadamuz (@technollama) July 24, 2023
So this isn’t a copyright question, but a more interesting issue about whether the new logo can’t be protected as a trademark, and from what I’m reading from trademark experts, there’s skepticism that this is distinctive enough.
— Andres Guadamuz (@technollama) July 24, 2023
This content was originally published here.
