·September 1, 2022·2 min read

POSITION VACANCY: DIGITAL MARKETING & COMMUNICATIONS SPECIALIST

POSITION VACANCY: DIGITAL MARKETING & COMMUNICATIONS SPECIALIST

Paradise Company Limited is the owner of Paradise Foods, Paradise Beverages, Queen Emma Chocolates and Laga Industries. The Company is 100% PNG owned and through its subsidiaries offers exciting, branded food and beverages.

At Paradise Company we seek to continuously improve our operational performance and competitive position to create a world class business.

The Role

The Company is seeking an exceptional candidate who is an expert in increasing brand awareness through the effective use of Digital platforms and analyzing the company’s digital marketing and social media performance to make recommendations for improvements.

Based at the Company’s Head Office in Port Moresby, you will manage our online and offline communication with customers, clients, consumers to increase brand awareness and engagement.

The position is responsible in making sure the marketing message is heard and seen by the target audience. Ultimately, you will act as our brand’s voice to impress our customers and attract new clients. You will also lead content creation to increase engagement online through the following core responsibilities:

Create a Digital marketing calendar (in-conjunction with Marketing team) and in turn create all digital campaign material to fulfil the calendar.
Produce and administer Paradise Corporate Website
Create/Enhance Social Media platforms including FB, Instagram, Twitter & LinkedIn to develop a Recruitment portal
Craft and send regular newsletters with company updates.
Work with Graphic Design in developing materials as necessary
After marketing campaigns are successfully underway, track ROI on their performance.
Track metrics such as customer engagement and conversion rates to identify ways they can improve during future marketing campaigns
Responsible for reporting on campaign performance.
Analyse data and create presentations on that analysis to deliver to Group Manager Marketing and ELT.
Once marketing campaign materials are created for specific marketing campaigns, the marketing communications specialist will be responsible for distributing & publishing them through the appropriate media channels.
Advertising our company and products/services on various media
Research both online and offline channels to learn how to best distribute marketing materials for maximum exposure

About You:

Tertiary qualified – Preferably a Business degree in Marketing, Communications, Public Relations or related field.
At least 2- 3 years experience as a Marketing Communications Specialist or similar with demonstrated knowledge of marketing trends and strategies.
Hands On experience with web content management tools, like WordPress
Familiarity with Advertising Campaigns
Proficiency in MS Office
Knowledge of SEO and Google Analytics
Experience with marketing campaigns on social media
Excellent verbal and written communication skills
Good presentation skills

To apply, please forward a written application together with your CV before Tuesday 30^th August 2022 to:

Human Resource Manager