Collaborative investors rely on their own skills and others, including financial advisors and investment groups.They have a consultative investment style that blends outside advice with their own research and knowledge.Wealth management firms can tailor their value proposition to include offering vetted small, emerging, anddiverse manager funds with a check size of $25,000 or less. They are also a market opportunity for crowdfunding
platforms and SDIRAs, especially if the women are business owners. To attract these women, emphasize thatinvesting in startups is a way to grow and diversify portfolios while getting female founders funding and closing the wealth gap for women.
Mission-driven investors are loyal to and rely heavily on their wealth management firms. Retired or nearingretirement, they are not likely to be interested in SDIRAs and doing follow-on investments on crowdfundingplatforms. To continue to earn these investors’ loyalty, wealth management firms should emphasize that investing in startups is a way to complement their philanthropy and make money. Mission-driven investors can go beyond their donations to social causes to leverage the power of the markets to create change that is personalized to their values by investing in small, emerging, and diverse managers or individual startups.
Equality-focused investors are the most time-starved. They rely heavily on their financial advisors and express the most interest in being involved in investment groups or communities. Their interest in closing gender gaps makes investing in small, diverse-emerging managers and directly in startups very appealing. They are also a market opportunity for crowdfunding platforms and SDIRAs, especially if they are a business owner. To attract these women, emphasize:
This article was written by and originally appeared on Switch.
This content was originally published here.
