Small business owners recognize the vast potential of generative artificial intelligence to help them grow, and some have started using it, yet many are hesitant about how best to use it, according to new survey results from GoDaddy (NYSE: GDDY), the company that helps entrepreneurs thrive.
The results of GoDaddy’s late April survey of 1,003 U.S. small businesses reveal their need for guidance to get the most from rapidly evolving AI technology. Thirty-eight percent said they had tried generative AI tools – 27% for fun and 11% in support of their business – leaving 62% who have yet to give it a try. More than half of respondents (57%) said they were eager to learn how to use generative AI to improve their business.
Other highlights from the survey findings include:
“Small business entrepreneurs are quickly finding that generative AI is already really well-equipped to assist them with the tasks they find most difficult to tackle, either because they don’t have the time or require skills outside their wheelhouse,” said Gourav Pani, GoDaddy U.S. Independents president, “and the better news is the AI tools are generating more effective results every day.”
GoDaddy’s research also found an apparent generational gap when it comes to familiarity with and usage of generative AI:
“We’re leaning into our role helping small business owners understand how to leverage generative AI today to save time and attract new customers,” Pani said. “GoDaddy’s Small Business Generative AI Prompt Library now offers more than 100 completely free, ready-made prompts entrepreneurs can start using today in tools such as OpenAI’s ChatGPT and Google’s Bard, and we continue to roll out new AI-powered features every week. As the technology continues to evolve, we’ll be there to support small businesses every step of their journey.”
Access the survey results HERE.
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This content was originally published here.
