Many major emerging technologies in synthetic and virtual reality have become more accessible, but are they worth investing in?
On this page, I’ve gathered TK stats related to rising technologies and the effects and potential effects they can have on marketing and marketers soon.
Augmented plus Virtual Reality
For a long time, researchers have stated that virtual reality, which gives viewers an immersive and interactive 360-degree virtual experience, will hold the very best opportunities for video gaming, entertainment, and educational industries.
Professionals have also thought that augmented reality, a partly immersive but still interactive experience, will thrive in the world of branding and marketing.
We have already seen a few of these predictions come true, yet both still have significant potential. Here are sixteen stats that show the growth plus opportunities of AR and VR.
- Consumer and enterprise virtual reality market revenue is expected to reach $6. 71 billion dollars by the end of 2022 and $12. nine billion by 2024. (Statista)
- Augmented reality, virtual reality, plus mixed reality marketplace size worldwide will be expected to jump simply by more than 220 billion dollars USD between 2021 and 2028. (Statista)
- 101. six million people in the US will use AR within 2022. (eMarketer)
- 39% of press planners who make use of NFTs say they have got the best ROI of any channel in their media mix. (HubSpot Blog)
- In a recent study, 33% of survey respondents understand the concept of the metaverse, 37% have heard of it but aren’t sure what it means, and 30% are not sure at all. (GlobalWebIndex)
- Over half of consumers are interested in taking part in the metaverse, and 1 in three or more who haven’t heard of it still say they want to be involved. (GlobalWebIndex)
- It’s approximated that, by the end associated with 2022, virtual reality hardware and software product sales will generate more than 6. 4 billion USD in income. (Statista)
- 54% of people visit the metaverse to play games, 46% visit to virtually spend time with online friends, and 43% trip to virtually hang out with in-person friends. (HubSpot Blog)
- 36% of consumers interested in participating in the metaverse be worried about how companies uses their personal data online. (GlobalWebIndex)
- Over the next five years, Gartner forecasts that one in four people will spend at least one hour daily in the metaverse. (Gartner)
- Over the following five years, 30% of businesses may have some sort of product or service obtainable in the metaverse. (Gartner)
- Over one in 5 people aged 24-54 are usually invested in crypto. (HubSpot Blog)
- Individuals ages 18-24 are likely to buy NFTs to join a community. (HubSpot Blog)
- Deloitte’s 2021 Global Blockchain Survey found that 80 percent of participants state their industries might find new revenue channels from blockchain, electronic assets, and/or cryptocurrency solutions. (Deloitte)
- Over 250 million Snapchatters use an AR feature on the application every single day. (Modern Retail)
- Creators on Snapchat have constructed over 2 . 5 million AR Lens. (Modern Retail)
Artificial Intelligence
Artificial intelligence is really prevalent in 2022 that many of us don’t even notice all the ways we connect to iton a given day. If you’re less familiar with AI, here are 8 stats to keep in mind:
- Gartner forecasts the fact that worldwide artificial cleverness software market will reach $62 billion by the end of 2022. (Gartner)
- The company value of AI will reach $5. one billion by 2025. (Gartner)
- 52% of marketers prioritize implementing marketing automation platforms to enhance their marketing efforts. (Demand Gen Report)
- 17% of internet marketers currently use software or artificial intelligence as part of their online marketing strategy. (HubSpot Blog)
- 1 in five consumers uses live chat or in-app chat daily. (Vonage)
- 71% of shoppers say they would be happy to use a chatbot if it meant a better customer experience. (Conversocial)
- A Drift survey reported that 54. 8% associated with B2B professionals throughout various industries state they receive a higher volume of high-quality potential clients with chatbot equipment. (Drift)
- 61% of people globally believe that automation could place people’s jobs in danger. (PWC)
Voice Assistants and Sensible Speakers
Whilst voice assistants are technically a portion of AI, they’ve become so prominent in the emerging media world that they should have their own section of stats.
- Statista forecasts that the number of digital voice assistants can reach 8. four billion units simply by 2024, which is greater than the world’s complete population. (Statista)
- The total number of Amazon Echo users is more than double that of Google Home. (eMarketer)
- 123. 5 million adults in the US will use voice assistants at least once per month. (eMarketer)
- Almost all tone of voice assistant users utilize the technology on a smartphone. (eMarketer)
- Simply by 2023, digital tone of voice ecommerce is likely to triple to an $80 billion industry. ( Juniper Research)
Intelligent Devices and Devices
Smart devices and devices have significant potential in order to impact marketing. However the space is still youthful, it’s providing fascinating opportunities to bigger brand names.
Obviously, devices like wise TVs could supply great potential for articles marketing and branded press. However , a more special example of an appliance which could provide brand potential is a smart refrigerator.
“I’m excited to observe how a smart fridge that can tell me when our avocados are going to spoil can be leveraged by a brand to give me information that might serve me because particular information, says Amanda Zantal-Wiener, a senior content strategist who creates content for HubSpot that will covers news and trends.
However Zantal-Weiner’s excitement is not going to end at smart-home appliances — she actually is also fascinated by the world of smart cars.
“Until we begin to see self-driving cars on the road, the idea of connected cars can also be used to assist me do more than mindlessly scroll through the phone when I’m using a ride-hailing service, by serving as a distribution channel just for real-time, relevant info during that trip. Every thing is connected, plus I’m excited to discover which brands can adapt to that previously in a way that actually assists customers, ” Zantal-Wiener explains.
Here are four key statistics that highlight why you need to keep these technology on your radar.
- Smart home appliance user growth may more than double among 2020 and 2025, from 30. 6 million to 64 million. (eMarketer)
- Smart TVs would be the most popular smart home devices. (Statista)
- The average cost of the smart-home device is expected to drop by 52% by 2023 (Juniper Research)
- The particular percentage of US internet users using a smart appliance will increase to 21% by 2025. (eMarketer)
Navigating the continuing future of Marketing
Yes, creating voice assistant skills, leveraging AI, and building branded AR/VR experiences might be pretty inaccessible and costly to your company today.
But , if you need to continue to innovate your brand or become a competitive marketer within the far future, an individual keep up with how technologies and marketing possibilities are evolving — you’ll be more ready to adopt new technologies when they are easily obtainable in the future.
The post thirty-three Emerging Technology Stats to Know in 2022 appeared first on Social Media Ding.
