Do you feel slightly excited when you get a text message? Researchers have found that receiving a text message triggers a dopamine loop in our brains. When our bodies release a large amount of dopamine, it creates feelings of pleasure and reward.
This addicting feeling of instant gratification is why the average open rate of a text message is about 99%, with 97% of messages read within 15 minutes of delivery.
Marketers, can you think of any other communication channel where you have a 99% open rate? Email open rates are, on average, around 20 percent. Even then, customers are no longer satisfied with emails.
Forrester found that most companies – 92 percent – believe the offers they send are relevant. However, just 33 percent of consumers consider offers relevant and an abysmal 5 percent say email offers are well-timed to their needs. That means 95 percent of email offers are not synced up with customer needs.
The light of hope is that in the same Forrester research paper, 83 percent of consumers say they will buy from brands that send relevant offers.
Texts feel personal. By design, they convey urgency. Whether from a friend or a brand, people pay attention to text messages much more than any other communication channel.
Brands that care about truly engaging with their customers are adopting text messaging into their marketing communications strategy. It’s a way to deliver important messages in what feels like a one-to-one conversation.
7 Reasons a Text Messaging Strategy Works
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Building authentic nurturing moments with customers is increasingly important for any brand. Mobile has become a great equalizer for marketers to better engage with existing customers and future ones when designing a marketing communications strategy. Learn more about Lumavate Text Messaging Today!
This content was originally published here.
