What Are Integrated Marketing Strategies? Integrated marketing strategies support a cohesive branding or marketing vision across different channels and marketing platforms. Customers interacting with your business via digital channels (e.g., text, video, or social media) and/or traditional media channels (e.g., TV ads, radio, or print) see the same branding, colors, messaging, and imagery. They ensure that your customer experience remains consistent across multiple platforms and touchpoints. McDonald’s, which operated and… …
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