As defined by Smart Insights, an online publishing platform, integrated marketing involves creating a coordinated approach to communication and marketing targeting defined audiences and individuals. It is vital to achieve consistent messaging tailored to each channel, so that consumers receive a unified and seamless experience throughout their paths to purchase.”
An integrated marketing campaign is created or amplify to one or more user personas, or target audiences, by utilizing all available marketing channels.
The number of digital marketing options is increasing, so it can be overwhelming to find the right mix for your brand. In addition to traditional marketing approaches, social media, email marketing, SEO, content marketing, and search engine optimisation provide channels for reaching your customers. However, unless these tactics are integrated seamlessly, your message could get lost in the crowd.