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Avoid plagiarismOnly word document Around 1000 to 2000 wordsCollege of Administrative and Financial Sciences
Assignment 2
Deadline: 16/11/2019 @ 23:59
Course Name:
Student’s Name:
Course Code:
Student’s ID Number:
Semester: I
CRN:
Academic Year: 1440/1441 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Department of Business Administration
Entrepreneurship & Small Business – MGT 402
Assignment – 2
Submission date: End of Week 11 (16/11/2019)
Marks: 5
Learning Outcomes:
1. Demonstrate a solid understanding of the potential of entrepreneur in today’s competitive
business world.
2. Demonstrate ability to think independently and systematically on developing a viable business
model
3. Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan
on which a small business can build a competitive edge in the marketplace
4. Deliver and communicate marketing massages in coherent and professional manner.
Develop a Marketing Plan
Choose a relatively small business you perceive its owner as entrepreneur existed in Saudi Arabia, or
one of the middle-east countries, you can use your own if you have private business.
Develop the company`s Marketing Plan with the following details (note that exercise covers only
few parts of actual marketing plans. But for this assignment, this will suffice).
Marketing Plan
Describe your main product or service:
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
Facts about your industry
In this section, try to cover as many of the following points as you can. Use publicly available
statistics to support your answers. Use Saudi Digital Library, and/or Tawadul, and other
sources to gather needed information.
• What is the total size of your market/industry in Saudi Riyals?
• How many main producers or competitors are available in the industry both local and
foreign.
• What barriers to entry do you face in entering this market with your new company?
• How will you overcome the barriers?
• How could the change in technology, change in government regulations, change in the
economy, change in your industry, affect your organization.
Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Answer:
1.
2.
3.
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