The online advertising choices laid out before you—from PPC to Facebook ads to Google Ads—are dizzying. This blog delivers all the current news and best practice recommendations for paid online advertising. Our hope is that it will help save you money by helping you make informed advertising choices. Are You Searching For An Experienced Pay Per Click Agency To Manage Your Google Ads Campaigns? If you are considering adding PPC advertising to your law firm or medical practice marketing Foster Web Marketing can help assure you’re getting the most leads from your budget. Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals. Page 1
5 PPC Mistakes Lawyers Make and How to Avoid Them PPC advertising can be a big boost for law firms looking for leads, but it can also be a big waste of time and money if you’re making these five mistakes.
How to Create Conversion-Focused Landing Pages for Pay-Per-Click Campaigns The landing pages people see after clicking on your paid ads have to be hyper-focused on the goal to convince new visitors to become converts to your brand.
How to Compete Against the “Best Experience a Consumer Has Ever Had” Attorneys can be overlooked in an online environment where the perfect user experience may only be a click away. You have to stand out if you want to succeed.
Creating Effective Search Pay-Per-Click Ads in Google AdWords for Law Firms and podiatrists Leveraging Google AdWords is easier than you think! Learn to create, test, and optimize your next pay-per-click ad campaign.
Our Guide to PPC Keyword Research for the Legal and Medical Industries The legal and medical industries are incredibly competitive for pay-per-click advertising. Don’t waste money; use our PPC research guide to improve ROI.
Everything You Need To Know About PPC Landing Pages Make your PPC campaigns worth the money. Improve your conversion rates by following these seven guidelines when crafting your next landing page.
How to Set Up Google Alerts Learn how to set up Google Alerts so that you can track your company, competitors and important industry news with this article from Foster Web Marketing.
Are Your Ads Suffering From LCTRS (Low Click-Through Rate Syndrome)? If your Google AdWords campaign is consistently getting a low CTR, it may be suffering from a serious illness…LCTRS.
Monitor Your Attorney Google Ads Campaign in 3 Easy Steps Google AdWords can be a powerful marketing tool. But that’s only true when you monitor ad performance and make changes when needed.
Choosing What You Pay for with Google AdWords for Attorneys There’s a lot of flexibility in Google AdWords for attorneys. Learn more about how you can control the costs of your pay-per-click advertising campaign.
Should Your Law Firm Use Google AdWords Express? It Depends! Google Adwords Express offers a simplified version of pay-per-click advertising. It may be right for some law firms – learn more about its pros and cons.
AdWords Clicks, But No Conversions or Results? Our Marketing Team Has Answers & Suggestions. Your AdWords ads are getting clicks, but visitors aren’t staying to read your site, taking you up on your offers, or calling your office. What’s the problem?
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