Concept Guides
Each IA is viewed through ONE key concept. Explore all four, then choose the one that fits your organization and issue.
Ethics
The moral principles guiding an organization's decisions and how it balances the interests of different stakeholders, alongside profit.
Guiding Questions
- •Whose interests are affected, and are they in conflict?
- •Are the organization's actions consistent with its stated values?
- •What are the business consequences of acting more or less ethically?
Tools That Pair Well
How to Integrate It
Use evidence, not just opinion. Weigh ethical arguments against business realities, and show that you understand more than one stakeholder's perspective.
Common Traps
Moral opinions without evidence; ignoring the business impact; presenting only one side.
Reflection Question
Which stakeholder has the most to lose, and does the organization's decision reflect that?
Your IA must be your own work. IA Studio helps you plan, check, and organize, but it never writes any part of your IA. Always follow the IB Business Management Guide and your school's academic integrity rules, including rules about AI tools. If you are unsure, ask Mr. Coleman.
This is a study aid, not the official IB guide. Check the IB Business Management Guide for the official criteria, level descriptors, and rules, including what counts toward the word count.
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