Concept Guides
Each IA is viewed through ONE key concept. Explore all four, then choose the one that fits your organization and issue.
Change
How an organization responds to, or deliberately drives, changes in its internal or external environment, such as new competitors, technology, laws, customer behavior, restructuring, or a crisis.
Guiding Questions
- •What changed, and why now?
- •Who is affected, and how do they react?
- •How well did (or should) the organization respond, and what are the short-term and long-term effects?
Tools That Pair Well
How to Integrate It
Show the change clearly, then analyze the organization's RESPONSE and its consequences. Use tools to examine the forces around the change, and keep returning to the idea of change when you interpret your evidence.
Common Traps
Telling the history of the company without analysis; treating change as only growth; ignoring resistance and stakeholders.
Reflection Question
Which change in the organization's environment is forcing a decision, and what would the organization lose by not changing?
