Question Workshop

Adapt a template to your own real organization and issue, then run the health check. Templates are starting points only — you fill in the blanks yourself.

1. Your Concept and Organization

2. Browse Templates

Should [Organization] restructure its [department or operations] in response to [recent external change]?

ChangeForward-lookingOrganizational structure; change

To what extent has [Organization]'s move to [new technology or work pattern] improved its [productivity or customer service]?

ChangeBackward-lookingOperations; HR

How can [Organization] successfully manage resistance to [planned change]?

ChangeForward-lookingResistance to change

Should [Organization] change its growth strategy from [current approach] to [alternative approach]?

ChangeForward-lookingGrowth strategies

Was [Organization]'s decision to [merge, acquire, or form a joint venture] the right response to [market change]?

ChangeBackward-lookingExternal growth

How should [Organization] adapt its marketing mix to [changing customer behavior]?

ChangeForward-lookingMarketing mix

Is [Organization]'s new pricing strategy an effective response to [new competitor]?

ChangeBackward-lookingPricing; competition

Can [Organization] recover from [recent decline or crisis] by changing its [strategy]?

ChangeForward-lookingCrisis; strategy

To what extent is investing in [new product or innovation] a profitable decision for [Organization]?

CreativityForward-lookingInvestment appraisal

How effective is [Organization]'s [creative work practice] in motivating its employees?

CreativityBackward-lookingMotivation

Should [Organization] enter the [niche or new market] with its new [product]?

CreativityForward-lookingMarket entry

Is [Organization]'s [creative marketing campaign] an effective way to reach [target segment]?

CreativityBackward-lookingPromotion

Is [crowdfunding or another source of finance] an appropriate way for [Organization] to fund its new [project]?

CreativityForward-lookingSources of finance

To what extent has [Organization]'s [structure or culture] supported innovation?

CreativityBackward-lookingCulture; structure

Should [Organization] use mass customization for its [product line]?

CreativityForward-lookingOperations methods

How should [Organization] protect and profit from its [innovation]?

CreativityForward-lookingR&D; intellectual property

To what extent is [Organization]'s [ethical practice, such as fair-trade sourcing] a sound business decision?

EthicsBackward-lookingCSR

Should [Organization] [outsource or offshore] [function] despite [ethical concern]?

EthicsForward-lookingOperations; outsourcing

How well does [Organization] balance the interests of its [stakeholders] in its decision to [action]?

EthicsBackward-lookingStakeholders

Is [Organization]'s use of [customer data] ethically and commercially justified?

EthicsBackward-lookingData; market research

To what extent are [Organization]'s [pricing or promotion] practices ethical?

EthicsBackward-lookingMarketing

Was [Organization]'s handling of [crisis or recall] both ethical and effective?

EthicsBackward-lookingCrisis management

Should [Organization] adopt more transparent [financial or sustainability] reporting?

EthicsForward-lookingFinal accounts; reporting

How ethical is [Organization]'s [labor practice in its supply chain], and how should it respond?

EthicsForward-lookingSupply chain

Is [Organization]'s [environmental initiative] financially sustainable?

SustainabilityBackward-lookingInvestment; costs

To what extent has [Organization]'s [circular business model] contributed to its long-term success?

SustainabilityBackward-lookingCircular business models

Should [Organization] [relocate or change supplier] to reduce its environmental impact?

SustainabilityForward-lookingLocation; operations

How effective is [Organization]'s CSR strategy in strengthening relationships with its stakeholders?

SustainabilityBackward-lookingCSR; stakeholders

Can [Organization] grow without harming its [social or environmental commitments]?

SustainabilityForward-lookingGrowth

To what extent does [lean production or waste reduction] improve both the sustainability and the profitability of [Organization]?

SustainabilityBackward-lookingLean production

Should [Organization] raise its prices to fund [sustainable practice]?

SustainabilityForward-lookingPricing

How well does [Organization]'s business model support its [social mission] over the long term?

SustainabilityBackward-lookingSocial enterprise; business model

3. Your Draft Question

0 words

4. Question Health Check

Automatic checks

Ends with a question mark (?)
No unfilled [bracket] placeholders remain
Mentions your organization name
Not too long (0 words, aim for about 35 or fewer)

Self-check (tick each one)

Remember: Agree your final research question with Mr. Coleman before you start collecting documents.
Your IA must be your own work. IA Studio helps you plan, check, and organize, but it never writes any part of your IA. Always follow the IB Business Management Guide and your school's academic integrity rules, including rules about AI tools. If you are unsure, ask Mr. Coleman.
This is a study aid, not the official IB guide. Check the IB Business Management Guide for the official criteria, level descriptors, and rules, including what counts toward the word count.
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